We are looking for a talented marketer to join our Global Merchandising team. As we continue to grow our business, we are looking to expand our team and capabilities. You’ll be a key contributor in this transformation, working together with our team to help extend and improve our consumer experiences and drive growth across the business.
The Loyalty Campaign Manager role supports the development, execution, and evaluation of loyalty promotions and related activities by providing analytical insights, reporting and actionable intelligence to help guide the decision making process.
Promotional development: Leads the ideation and development process by coordinating with internal and external stakeholder resources, modeling financial impacts, and developing campaign KPI’s.
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Promotional execution: Drives execution phase by presenting key reporting metrics, offering performance insights, and identifying opportunity gaps to program success.
Campaign post-mortem: Delivers evaluation of campaigns by providing key post-mortem insights, actionable learnings, and general performance reporting, partnering with internal and external partners to gather data.
This role can be located in any North American Business Unit
ESSENTIAL RESPONSIBILITIES
- Supports North American loyalty campaigns throughout the program life cycle – concept, execution, post-mortem;
- Develops and coordinates standard reporting/analytics deliverables for campaign initiatives; Prepares materials, documents and data related to various marketing campaigns and initiatives
- Supports the development of promotions by participating in the ideation phase; provides ad-hoc support relevant to defining promotional objectives (traffic, sales, GP)
- Pro-actively engages internal and external stakeholders to assist in the negotiation, planning, preparation and execution of loyalty promotions and related activities
- Collaborates closely with global teams and local/regional support departments including Marketing & Merchandising teams, Loyalty/Digital/Personalization teams, Category Management teams, Global Analytics, Procurement, etc.
- Develops internal and external presentations as needed for business reviews; Creates storylines and overlays strategic messages into professional presentations
- Works closely with BU resources to coordinate all activities and ensure effective implementation with high success rates; Facilitates optimal collaboration and communication with key stakeholders, both internal and external, and within the various networks of the specific campaign
- Shares research and insights with local BU teams; Gathers feedback and input from BUs on needs, trends and localized consumer insights, where applicable
- Participates in global team meetings and other forums as needed
- Ad hoc problem solving and day to day tasks as needed to support the needs of campaign initiatives
- Flexible with working hours to support global ways of working
REQUIREMENTS
- Bachelor’s degree in Marketing, Business or related field required, MBA preferred, or equivalent work experience.
- Minimum 5-7 years marketing or business experience.
- Intermediate BI knowledge; ability to both apply and interpret data practically for use in real-world scenarios
- Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
- Must possess strong analytical skills, the ability to manage multiple activities, and retain strong detail orientation.
- Must be able to perform the essential duties and responsibilities as described above.
- Must be able to follow state, federal and company guidelines.
- Must be able to maintain a positive team attitude and professional demeanor at all times.
PHYSICAL REQUIREMENTS
The physical requirements described here are examples of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities in order to perform the essential task and duties.
- While performing the duties of this job, the employee is regularly required to sit, talk and/or hear.
- The employee frequently is required to use his/her hands in order to handle or grasp items of varying weight.
- The employee is occasionally required to stand, walk, and reach with both hands and arms.
WORK ENVIRONMENT
The work environment described below is an example of those an employee will experience while performing the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities to perform the essential tasks and functions of their job.
- The noise level in the work environment is usually moderate at a normal range.
- The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND/OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.
NOTE: This Job Description may change periodically as required by business necessity, with or without advance notice to employee
Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
Click below to review information about our company's use of the federal E-Verify program to check work eligibility:
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